I believe the world today is in a frightening shape, and in many critical areas the change direction is for the worse.
I believe immediate action is sorely needed. Every day of waiting is a day lost. It’s going to cost us, and the price is going to be #2xpnsiv.
I believe the less expensive option is to act and invest now.
I believe we need to change the social norms. Eco-friendly needs to become the norm, not the hero choice. Eco-villain needs to become socially unacceptable.
I believe it’s time for the people to act. Scientists and politicians have done what they can.
I believe in changes in many small steps. Let’s not make big promises on January 1, instead we will challenge ourselves a little every week.
I believe everyone can do something. By adapting the change to the climate career level each one of us is on, taking a small step from there will be easy. Then repeat.
I believe many improvers are better than a few heroes. Heroes need to lead the way, but it’s the number of improvers that count for change.
I believe people can influence business, media and politics. We get what we demand, in business, in media and politics. If 20% ask for it, it will be there for us.
I believe the world isn’t black and white. No matter what the media says, it’s not heroes vs. villains. We’re all somewhere in the gray. Rather be ¾ vegetarian for two months than 100% vegetarian for one.
I believe being part of the future is cool & sexy.
I believe we can live better with fewer things. Do we really need 25 pair of shoes and plastic toys with every meal? Do I need to own a car, or is it transportation I need?
I believe we can live better lives with less plastics. Plastic bags. Plastic cups. Plastic covers around the fruit. Plastic clothes. Plastic shoes. Plastic tyres. Plastic cigarette butts. Plastic water bottles.
I believe businesses can make eco-friendlier products.
I believe products and services need to be priced with the full lifecycle and environmental cost.
I believe littering is like peeing in the street. Simply disgusting.
I believe we can save energy. And much of it.
What do you believe?